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Florence is the capital of the Tuscany region in Italy. Approximately 380,000 people call Florence home, with more than 1.5 million living in the surrounds.

Founded in 59 BC, Florence was established by Julius Caesar’s solders who named the area “Florentia”, in honour of the Goddess Flora – the symbol of spring and fertility.

A bridge was built where now stands the current Ponte Vecchio (which translates, correctly, to “Old Bridge”), at the narrowest part of the Arno River that runs from the Apennines, through Florence and out to the Tyrrhenian Sea.  

The Roman Forum was set up where now stands the Piazza della Repubblica, whilst a theatre was built in today’s Piazza della Signora and Roman baths where now sits the Florence Cathedral, Il Duomo.

After the fall of the Roman Empire in 476 AD, a market was established selling international wares where traders would pass through, establish Florence from this time on as a European hub of finance and trade.

Florence is known as the birthplace of the Renaissance, where many of the biggest characters earned their name in history. Florence was home to the important Medici family as well as writers and political, social and religious figures including Galileo, Machiavelli, Dante Alighieri, Giovanni Boccaccio and Savonarola. Numerous master artists also hail from or at least lived out most of their lives in Florence (think Michelangelo, Giotto, Botticelli, Vasari, Donatello, Ghiberti, Masaccio, Rafael, da Vinci and more).

The wealth of the Renaissance also fostered the establishment of Florence as a fashion capital, giving rise to a range of artisan crafts and markets such as the fabric trade, fashion designers, cobblers, leather artisans, jewellers, milliners and the like.

Italy then went through a period of turbulence lasting for two centuries after the Renaissance, culminating with the establishment of the Kingdom of Italy, seeing the unification of the various regions to form the Italy we know today.

From 1865-1871, Florence was the capital of this Italy, during which time the city was given a little bit of a facelift, including the remodelling of the central Piazza della Repubblica.

Florence then had its own renaissance in world fashion after the end of the Second World War, giving rise to names such as Roberto Cavalli, Enrico Coveri, Salvatore Ferragamo, Emilio Pucci and Guccio Gucci.

Today, the city of Florence is a great mix of medieval, Renaissance and early modern architecture. It was declared as a UNESCO World Heritage Site in 1982. There are also a great number of exceptional artworks, many housed in the Uffizi Gallery, plus Michelangelo’s David standing in the Academia Gallery.

The city has never lost its artistic and creative spirit, to this day attracting many art and artisan students to the various art schools and studios in Florence.

As the capital of the gastronomically-rich Tuscan region, Florence has also developed a world-class cuisine that today blends the quality foods of the well-to-do (such as Florentine Beefsteak) with the delicious slow-cooked lower class recipes such as Ribollita, Trippa (tripe), Zuppa di Cipolla (Onion Soup) and a range of delicious sweets.

Visiting Florence today thus gives visitors a chance to see some of the world’s best art by master artists, visit historic palaces and piazzas, enjoy some fabulous shopping for designer and bespoke fashion items, plus to dine on delicious traditional Florentine and Tuscan food (gratefully paired with excellent Tuscan wine).

The Original Florence Walk

Art & Galleries - Families & Kids - Cities & History -
€ 29.00

Join the fun – we offer the chance to experience the entertaining walking adventure featured on numerous TV documentaries. Highly recommended by just about every major travel guide, our exploration of the city’s streets is a great way to learn about its fascinating past. 

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Original David and Accademia Museum Tour

Art & Galleries - Museum Tickets & Reservations - Families & Kids - Eco-Friendly Tours -
€ 36.00

Visit the Accademia and watch art and history be brought to life by our guides. Ours is the only tour that focuses solely on Michelangelo and his statue of David, allowing you to marvel at the masterpiece and discover its story in a small group.
 

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Secrets & Scandals: Florence Unveiled

Eco-Friendly Tours - Cities & History -
€ 39.00

From the shocking lifestyles of the rich and famous to the seedy underbelly of the city’s past, this absolute first for Florence tours invites you to hear about the scandals that rocked the Renaissance on this Adults-only tour.
 

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My Exclusive Florence in One Glorious Day (or Two!)

Art & Galleries - Private & Exclusive Tours - Families & Kids - Eco-Friendly Tours - Special Discounted Packages - Cities & History - Architecture & Monuments -
from € 109.00

Experience the beauty and romance of Florence with your own personal guide when you book a place on this discounted package that explores the city’s intimate ancient stories. Join our local experts for six hours of the best sites and scenes, including the historical centre and the two world-renowned museums - the Uffizi Gallery and the Accademia Gallery Museum.

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Original Florence Walk & David Tour

Art & Galleries - Private & Exclusive Tours - Museum Tickets & Reservations - Families & Kids - Special Discounted Packages -
from € 55.00

See Florence’s urban history come to life on this exclusive guided visit of the historic centre that also includes a viewing of Michelangelo's original David at the Accademia. Focusing on the historically-rich areas north of the river and to the west of Santa Croce, you’ll be flipping through the proverbial pages of over 2,000 years of tantalizing history.

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Learn to Paint or Sculpt Like A Master

Art & Galleries - Private & Exclusive Tours - Exclusive Experiences - Families & Kids - Eco-Friendly Tours - Hands-On Activities & Classes - Artisans & Crafts -
from € 95.00

In the birthplace of the Renaissance and one of the greatest art hubs of all time, be welcomed into the private studio of a local artist for a lesson on oil painting or sculpting in clay.
Individual instruction ensures this workshop suitable for all ages and skill levels - from complete novices to more experienced artists wanting to gain insight into Florence’s art scene and to meet local artists.

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From Florence City Centre to Florence Airport

from € 11.13

Your very own driver to collect you from your accommodation in Florence city centre for a private transfer to Florence (Peretola) Airport.

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From Florence Train Station to your hotel in Florence

Private & Exclusive Tours -
from € 9.88

Private transfer from the main train station in Florence, Firenze Santa Maria Novella, to your hotel in Florence's city centre.

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Perfect Day Hiking in Tuscany Tour

Active & Outdoors - Wine - Countryside - Families & Kids - Eco-Friendly Tours -
€ 95.00

A unique and active way to take in gorgeous vistas, led by an expert guide and including a traditional Tuscan lunch, and olive oil and wine tasting.
 
 

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Murder, Mystery & Wine: The Dark Side of Florence

Wine - Art & Galleries - Eco-Friendly Tours - Cities & History -
€ 39.00

The charming medieval Oltrarno quarter hides a dark and mysterious past. Let our experts lead you through its intriguing history on this unique twilight adventure, before taking the edge off with a glass of Italian wine.

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Flavors of Florence: A Food & Wine Tour

Wine - Families & Kids - Eco-Friendly Tours - Food -
€ 74.00

Shop not just like a local, but actually with a local! Delve into Italy's gastronomic culture on this fun and tasty food experience, including more tastings than any other package of its kind.

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The Original Tuscany Bike Tour

Active & Outdoors - Wine - Countryside - Eco-Friendly Tours -
€ 80.00

Riding out from Florence, experience a fun and fabulous half-day ride through the splendid countryside. Have a light Tuscan snack,  a cellar visit and wine tasting at a stunning Renaissance villa, this excursion will exercise your legs and your tastebuds!

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From Livorno Harbour to Florence city centre

Transfers & Private Drivers -
from € 80.00

Maximise your time in Florence with a private transfer from the cruise ship port of Livorno to Florence.
Our transfers offer you the safety and convenience of a private vehicle and driver to pick you up as you disembark and whisk you off to the beautiful Renaissance city of Florence for the ultimate shore excursion.

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From Pisa International Airport to Florence city centre

from € 37.14

The safety and convenience of a private vehicle and driver to transfer you from Pisa airport to Florence (or vice-versa).
Avoid the hassle of using public transport and the stress of driving in Italy. Book a private driver to take you from the Pisa airport to the Florence city centre.

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From Florence City centre to Pisa Airport

€ 32.50

The ease of a private vehicle and driver.
Book a private transfer service to drive you from Florence to Pisa or to collect you from the Pisa airport as soon as you arrive for a private transfer to Florence.

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From Florence Airport to your central Florence hotel

from € 11.13

Private transfer from the Florence's Peretola Airport to your hotel in the Florence city centre.

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From Venice City Centre to Florence

€ 85.00

Private transfer from Piazzale Roma in Venice to your hotel in the Florence city centre.
Meet your driver in Piazzale Roma, near the Santa Lucia train station, to be accompanied to Florence. 

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From Florence City Centre to Rome

Private & Exclusive Tours -
from € 85.00

A convenient private transfer from Florence City Centre to the heart of Rome.
Your very own driver to take you from Florence to Rome, or vice versa.

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From Florence City Centre to Venice

from € 85.00

The luxury of a driver collecting you from your accommodation in central Florence for a private transfer to Venice.

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Highlights of Florence

Art & Galleries - Private & Exclusive Tours - Eco-Friendly Tours - Special Discounted Packages - Cities & History - Architecture & Monuments -
from € 80.00

Enjoy an in-depth exploration of the city with your own personal guide. See the David by Michelangelo, explore the famous Uffizi Gallery, and enjoy a brief introduction to the historic center.

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The Dark Side of Florence: A Guided Evening Stroll

Art & Galleries - Private & Exclusive Tours - Eco-Friendly Tours -
from € 24.00

A relaxing evening walk around Florence’s most charming, fascinating and historic quarter, the Oltrarno, concluding with a pre-dinner drink in a charming local establishment. Experience the dark, medieval past as it is brought to life during this unique exploration of the little-known but notable quarter.

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From Florence City Centre to Siena

from € 32.50

Relax and take in the splendid Tuscany views on your way from Florence to Siena.
A private transfer from the Florence city centre to the charming Tuscan town of Siena.

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A Dan Brown 'Inferno' Tour - Dante's Florence

Art & Galleries - Fashion & Shopping - Eco-Friendly Tours -
from € 66.25

'Cerca Trova' – seek and ye shall find. On this excursion, see the sites that inspired the author Dan Brown to write Inferno, and have a glimpse through the eyes of the protagonist, the fictional sleuth Robert Langdon.

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Jewish Florence

Art & Galleries - Private & Exclusive Tours - Museum Tickets & Reservations - Families & Kids - Eco-Friendly Tours -
from € 42.50

Discover the rich local Jewish history of the Renaissance on a visit to some of Florence's most impressive sites.

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Secrets & Scandals: Florence Unveiled

Art & Galleries - Private & Exclusive Tours - Fashion & Shopping - Eco-Friendly Tours -
from € 19.57

Explore the less celebrated, but all the more tantalising, history of scandal and drama during this unique adults-only tour of the city. Fame and fortune during the Renaissance inevitably generated numerous scandals, notorious reputations and epic rumours. From the outrageous lifestyles of the rich and famous to their crimes of passion, hear all the juicy and sordid details behind the dramas that rocked the world of this high society.

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From Florence City Centre to Livorno Harbour

from € 86.25

Be collected from Florence City Centre for a private transfer to Livorno Harbour Cruise Pier.
Our private driver can meet you at your Florence accommodation, the local railway station or other location of choice.

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My Exclusive Florence for Kids

Art & Galleries - Private & Exclusive Tours - Museum Tickets & Reservations - Families & Kids - Eco-Friendly Tours - Special Discounted Packages - Cities & History -
from € 45.00

Let our great guides help your children explore and learn about this magical destination. You and the kids will be taken on adventures designed to engage even the youngest of travellers! We are experts at bringing the past to life with fascinating and fun tales.

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A Tuscany Bike Tour

Active & Outdoors - Wine - Art & Galleries - Private & Exclusive Tours - Countryside -
from € 78.75

Enjoy a fabulous half day bike ride through the Chianti countryside. Traverse the rolling hills and sumptuous valleys that can only be found in the classic Chianti countryside. Work up a hearty appetite in preparation for a gourmet lunch, with the added treat of sampling local  delicacies and olive oil. Our excellent bi-lingual excursion leader will take you on a visit to a traditional villa and will incorporate a stop at one of the most beautiful churches found in the area.

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Exclusive Bargello Tour Experience Florence

Art & Galleries - Private & Exclusive Tours - Museum Tickets & Reservations -
from € 33.00

Enjoy experiencing the Bargello museum, an amazing medieval jail. See fabulous artworks by the renaissance’s greatest sculptors: Michelangelo, Donatello, Brunelleschi with one of ArtViva’s a great expert guides.

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Artemisia Gentileschi: Progressive Painter Tour

Art & Galleries - Private & Exclusive Tours - Museum Tickets & Reservations - Eco-Friendly Tours -
from € 98.33

Enjoy an introduction to one of the greatest Baroque artists and pioneers of her time. Artemisia Gentileschi broke many boundaries during the Renaissance: foremost among these was her admission to the Accademia di Arte del Disegno – a first for a woman!

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Early Morning Run in Florence

Active & Outdoors - Eco-Friendly Tours - Cities & History -
€ 35.00

Explore the quiet and calm of the city during the most tranquil moment of the day on our unique jogging expedition. See the façades of some of the most breathtaking buildings illuminated by the first rays of Tuscan sunshine and glimpse the most famous piazzas bathed in early-morning light. An opportunity not to be missed.

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A Visit to Artisan Workshops

Private & Exclusive Tours - Fashion & Shopping - Exclusive Experiences -
from € 34.00

See local artisans producing some of the city’s most famous traditional handicrafts. This exclusive Artisan's Workshop tour takes you into a world that cannot be found anywhere else but in the ancient streets of this glorious destination.

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Private transportation to Pisa from Florence

Art & Galleries - Countryside - Families & Kids - Eco-Friendly Tours -
€ 45.00

A 4-hour return transfer with your own personal driver in a private vehicle from Florence's city centre to Pisa.
Savour your time in Pisa by visiting the Square of Miracles and the Leaning Tower at your leisure.

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Galileo Galilei Science Museum

Art & Galleries - Private & Exclusive Tours - Museum Tickets & Reservations - Families & Kids - Cities & History -
from € 38.00

You don't have to be a science buff to appreciate this wondrous and well-organised little gem of a museum. The Museo Galileo is home to the only surviving instruments designed and built by Galileo himself. Step back in time as you explore the wonders of the Galileo Museum with your own expert guide.

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