Tuscany by Regions: An Insider’s Guide – Part 2: The Tuscan Riviera

Where the elegance of Tuscany meets the freedom of the sea. Discover the coastal charm, gourmet pleasures, and timeless style of the Tuscan Riviera with ArtViva — your key to experiencing Italy like an insider.

The Tuscan Riviera stretches along the region’s northwest coastline, from Versilia’s golden sands to the secluded coves near Livorno. Beloved by aristocrats and artists since the 19th century, it blends understated luxury with authentic Italian flair.

Here, ArtViva curates experiences that let you live Tuscany’s coastal dream, from sailing past marble cliffs to dining barefoot on the beach at sunset.

Once a quiet fishing village, Forte dei Marmi has become Italy’s symbol of refined seaside living. Designer boutiques line pine-shaded streets, beach clubs offer champagne lunches, and sunsets are cinematic.

Stroll its promenade, visit the chic weekly market, and dine at Michelin-starred restaurants where locals mingle with travelers in the know.

ArtViva Experience to Book:
Forte dei Marmi Luxury Beach & Gourmet Day – enjoy a private cabana, gourmet seafood tasting, and an insider walking tour of this iconic resort town.

Known for its pastel promenade and grand Art Nouveau architecture, Viareggio captures the nostalgic spirit of Italian seaside holidays.
Explore historic cafés, watch artisans craft carnival floats, or enjoy a sunset aperitivo overlooking the sea.

Stay Recommendation:
Boutique Hotel in Viareggio – perfect for travelers seeking comfort, elegance, and easy access to both beach and culture.

Just north of Tuscany’s border lies Lerici, a seaside town beloved by poets Shelley and Byron. Known as the Gulf of Poets, it offers romantic cliffs, pastel harbors, and quiet coves. From here, you can sail to the Cinque Terre or explore medieval castles above turquoise waters.

For travelers seeking calm and authenticity, Marina di Pietrasanta and Camaiore offer long stretches of beach framed by mountains. Life slows here: markets in the morning, sea in the afternoon, seafood and Vermentino wine at night.

The Tuscan Riviera offers elegant coastal accommodations — from sea-view villas to boutique hotels in Forte dei Marmi and Pietrasanta.

ArtViva’s villas include private pools, chefs, and direct beach access for full privacy and comfort.

Explore Our Collection:

Browse Tuscan Riviera Villas & Boutique Stays with ArtViva

Travel the coast with private chauffeurs or vintage car rentals. Drive between Forte dei Marmi and Viareggio, or charter a yacht to explore hidden bays.

Everything can be arranged — from dining to sunset sailing — so you enjoy effortless “la dolce vita.”

True luxury is authenticity. ArtViva’s local guides, chefs, and partners connect you to the coast’s hidden beauty and refined lifestyle.

Whether sipping wine at sunset or waking in a private villa, every moment becomes part of your story.

Book Your Tuscan Riviera Escape Today
Discover Our Riviera Tours & Seaside Villas

Where is the Tuscan Riviera located?

The Tuscan Riviera includes Forte dei Marmi, Viareggio, Pietrasanta, and Versilia along northern Tuscany’s coastline toward Livorno.

Is the Tuscan Riviera good for families?

Yes — it offers safe beaches, private villas, and relaxed cultural experiences ideal for families.

When is the best time to visit the Tuscan Riviera?

May to September is ideal, especially May–June and September for fewer crowds and great weather.

What are the top things to do on the Tuscan Riviera?

Boutique shopping in Forte dei Marmi, seafood dining in Viareggio, sailing the Gulf of Poets, and visiting Pietrasanta’s art studios.

Can I combine it with inland Tuscany?

Yes. ArtViva creates seamless itineraries connecting the coast with Tuscany’s countryside and cities.

What makes ArtViva experiences unique?

Private access, curated beach clubs, chef-led tastings, and insider-only experiences designed by locals.

Sail, dine, and explore Tuscany’s coastline with ArtViva. From yachts to villas to sunset dinners, every detail is curated for an insider experience.