Extraordinary Italy, Made Personal.
About Us
Private tours and unforgettable experiences created by our Florence-based team since 1996.
At Artviva, we believe that travel is more than just seeing new places - it’s about immersing yourself in the culture, connecting with the locals, and creating unforgettable memories. With over 20 years of experience based in Florence, we offer unique and authentic experiences all over Italy.
When you choose Artviva, you’re choosing a company that truly knows Italy, inside and out. We’re not just a name on a website - we’re here on the ground in Florence, ready to assist you and ensure your journey is seamless from start to finish.
Explore Italy
Why Booking With Artviva?
A real Florence-based company, not a booking website. Artviva isn't an anonymous online agency, we're a licensed Italian Tour Operator & Destination Management Company, designed and operated by our own team here in Florence since 1996. When you book with us, you're booking directly with the people who plan, staff and stand behind every experience.
Nearly three decades in Italy. 1996 — Artviva was founded in Florence. We've spent nearly 30 years designing experiences across Italy. We've grown by getting the details right, tour after tour, for over 25 years.
Led by people who know Italy inside and out. Artviva is led by directors with backgrounds in performing arts and media, which is why our tours are built as stories, not scripts — and why we obsess over getting every detail, from meeting point to narrative, right.
A network of exceptional specialists matched to you. We've spent decades building relationships with historians, licensed guides, sommeliers, chefs and artisans across Italy. We select the right expert for each private experience. That careful matching is part of what you're booking with Artviva.
Start Your Journey
Experience Italy With Us
We don’t just offer tours; we create experiences that engage, inform, and entertain. Whether you’re exploring the art-filled streets of Florence, discovering hidden gems in Rome, enjoying a luxury villa retreat in Tuscany, or embarking on a private adventure on the Amalfi Coast, every Artviva experience is designed to immerse you in the local culture.
Design Your Journey
At Artviva we craft bespoke luxury journeys and extraordinary experiences across Italy—from private performances, castles, villas, and iconic cars to sabbaticals in exclusive estates. Enjoy gourmet and wine adventures with top chefs and expert sommeliers. Whatever your dream, we bring it to life with flawless planning so you can focus on what truly matters.
Our team of expert guides is the cornerstone of Artviva’s success. We work with the most knowledgeable and engaging professionals, including art historians, local authors, artists, and even aristocrats who have an intimate connection to Italy’s rich history and culture. Our guides don’t just give you facts; they bring Italy to life, sharing hidden stories, local secrets, and their personal passion for the places you visit. With Artviva, you get more than a guide—you get a local friend who is eager to show you the real Italy.
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Celebrated By Travelers, Trusted By Experts
Based in Florence, Artviva has spent more than 25 years creating authentic, imaginative, and seamlessly executed travel experiences across Italy. Recommended by every major travel guide, we design private tours, bespoke events, and immersive cultural journeys that bring travelers deep into the artistry, flavors, and traditions of Florence, Tuscany, Rome, Venice, and beyond. Our expert historian-guides, artisans, and cultural insiders bring Italy’s stories to life with depth and warmth. Complementing these experiences is our hand-selected portfolio of luxury villas and palatial city residences, chosen for their character, comfort, and exceptional service. Led by directors with backgrounds in performing arts and media, Artviva infuses every journey with creativity, narrative craft, and meticulous attention to detail. Fully licensed and dedicated to responsible tourism, we proudly support Italy’s artisans, communities, and cultural heritage. Trusted by partners and loved by travelers, Artviva offers the assurance of true local expertise—and the hospitality of a boutique team that has been welcoming guests since 1996.
Artviva's Latest Stories
Choose Your Italian Home
Choose Your Italian Home
Choose Your Italian Home
Choose Your Italian Home
Choose Your Italian Home
Choose Your Italian Home
Tours, As They Remember Them
Every tour ends, but the way people talk about it doesn't. Here's Italy through the eyes of the travelers who trusted us with it.
The walking tour was a perfect introduction to the city. Martina paced it well, allowing us plenty of time for questions. [...] Long story short, if you're booking a private tour of Florence, you absolutely should use the Artviva team. They're professional, courteous, quick to respond and incredibly helpful. And if the rest of their guides are even 1/10th as amazing as Martina, you'll be in for the most memorable part of your visit, no doubt.
Alex S., June 2026
Best private tour I’ve ever done. Also when realized I’d accidentally booked the wrong date, they immediately worked with me to accommodate a tour for us regardless.
Gourrier, May 2026
Lara and her team at Artviva helped us have the most amazing and romantic proposal in Florence. They worked closely with me to plan the evening and we're amazing every step of the way. I couldn't be happier and couldn't recommend them more!!
Derrick S., July 2025
this was my first time using ArtViva and we used this tour group for both Florence and Rome. I give the whole office 5 stars from top to bottom for communication with setting up the tours and each guide was knowledgeable and professional. I will definitely be recommending them to my friends.
Leslie T., March 2025